I hope everyone is having a fantastic summer! Even though Fall is officially baking season, I think I enjoy baking most in the summertime. There are so many incredible fruits and vegetables that bake up beautifully into so many incredible desserts. I’m pretty obsessed with picking all the summer fruit at local farms (or even on the roadside, because there’s so many wild blackberries, hazelnuts, chestnuts, and figs!).
I’ve been baking up a storm recently, and some of the recipes I’m creating are for our line of Julie’s Original baking mixes. I am currently formulating a rich chocolate cake mix, that will work in so many different ways, from cakes and muffins, to cookies, cupcakes, tortes and more. It’s something that I have wanted to do for a long time, but logistically it took a bake seat. That’s because when you’re selling to stores and distributors, you have a very small foot print of shelf space for your product, not to mention ordering custom printed boxes by the tens of thousands. It’s really expensive, to say the least.
But, things have been changing over the past year, and we’ve pulled back and re-thought how we’re going forward. As much as a distributor can help solve lots of problems, it can also create many more. So, other than selling to a handful of select stores in the Portland area (new Seasons, Natural Grocers, Food Fight, and Savory Spice Shop), we are focusing on selling our mixes directly to consumers through our website. So, what does that mean to you? It means that we can create and sell awesome new mixes directly to you, as well as offering bulk sizes. It will also give us the flexibility to offer seasonal mixes, and keep our prices down. Needless to say, we will be keeping our signature white cake and brownie mixes (and our all-purpose flour blend!). In the near future, we will be changing the packaging for all of our mixes on our site to kraft paper, stand-up, zip-top pouches. This will enable you to bake just what you want when you want, whether 6 cupcakes or 16.
The only mix that is getting a slight makeover is our brownie mix. It’s getting an infusion of a European super dark cocoa powder. So you may notice that the color of the brownies is a bit darker and the flavor a bit richer, going forward. They are even more delicious now!
Thank you so much for being on this journey with us! It’s been 6 years, and it’s definitely a labor of love. The emails and messages that I get from you make it all worthwhile. It’s also truly a family owned and run business. Without the incredible support, love, taste buds, and tech support from my family, it would be tough. Plus, my kids were forced to give up gluten a couple years ago (hello Celiac and gluten-intolerance), and it was truly a blessing to let them know that I’ve got their backs, and still be able to make and bake all of their favorite foods.
As a thank you, you can get 15% off our GF flour blend, white cake and brownie mixes through July 16th, by using coupon code summerfruit19 at checkout here.